Greg Crafter Wants to Turn Your Walls Into Gardens

The founder of Atlanta's Produce'd is bringing indoor hydroponic gardening to the masses, allowing city-dwellers to more easily grow their own herbs and vegetables.

After a 30 minute drive through rainy Atlanta traffic I arrived at a nondescript industrial building by the airport. I masked up and trotted through the parking lot where Greg Crafter, founder of Produce'd waited for me. He led me through the office and into the back warehouse where my eyes, dull from the downpour, were snapped out of their funk by rows and rows of vibrant emerald green herbs on vertical hydroponic growing systems illuminated by LED lights.

Article was written by Lia Picard

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